This button down is about as soft and retro as it gets. It's got what we like to call a "Resort Collar," which is slightly more relaxed, and it's made with terry — which is that fuzzy, absorbent fabric that everyone wore in the '70s. Soft, cozy, absorbant... this is truly the best shirt ever. And if you're not just a little convinced by now, then why are you reading this far down in the product copy?